Beauty Starts with a Smile

By Grace Myu - April 28, 2016

A screenshot of Elle Malaysia website

A week ago Malaysia experienced something pretty *revolutionary* at our shores. I'm not delving into something heavy, such as politics or finance, as this blog has always remained true to its main topic, which is BEAUTY. So what has gotten so many tongues wagging recently in the Malaysian beauty blogosphere?

Well, to get started, let me give you a hint: Beauty Starts With a Smile.
The brand behind this whole idea is called Smile Makers. 
(And for a moment I thought these were stuff for the teeth.)

These revolutionary products really set the standards high, as it's really intriguing to know that they are all readily available at an easily accessible place: Watsons.

Yes, Watsons.
The place where you get your makeup, toiletries, vitamins, meds, feminine supplies and all.
Watsons is a family place after all.
This is the ONLY BRAND of its kind that only sells in mainstream stores.

First thing that I'd like to point out is PRODUCT DESIGN.

At first glance, they do not look like anything unusual. I actually likened them to my Foreo facial massager, with the high quality of silicone used. (I heard it is made of super-smooth, 100% body-safe, phthalate-free FDA-approved silicone.) An interesting point to note that the founder's wife actually uses it as her facial massager too. I mean, my Foreo costs almost RM900(!!!) and these things are at a fraction of its price (RM129).

completely safe

Secondly, the products are made of the BEST INGREDIENTS in comparison to its competitive counterparts. The moisturizing counterparts actually takes a cue from the luxury skin care world. They follow footsteps of some of the world renowned skincare brands by using ingredients such as Dipotassium Glycyrrhizate (licorice root extract, to restore suppleness), Sodium Benzoate, Refined Glycerin, Carbomer and Methylpropanediol (as a solvent).

Now just how many brands out there that can actually claim that too? The design of the bottle give the vibe of an uber expensive essence that many women worldwide adore too. It essentially gives a whole new meaning to its intended function, especially couped up with a couple of skincare benefits too. They are water-based, pH-optimal, paraben free, fragrance free and are made of the highest purity of ingredients available.

Last but not least, the most important factor of all is that the Smile Makers is an AWARD WINNING product. One of its design - The Fireman, beat iPhone in D&AD international awards in London. The iPhone! The Fireman was nominated in the Consumer Product Design category alongside with the iMac 27-inch, a GoPro Camera, and a Nest Thermostat; eventually losing to the iMac in the end. You could see a long list of recognitions here.

So I can totally understand how and why the products can become available in a family place like Watsons, where young kids can roam freely. Because as much as it is designed for its intended use, it does look elegant and classy. Now owning a revolutionary product can be as simple as popping in a Watsons!

If these reasons are enough to stir your curiosity, feed them here by visiting the official website at

Smile Makers products retails at your nearest Watsons Malaysia stores between RM59-RM129. Or you could also purchase them at the comfort of your home via online channels such as Watsons Online Store and Lazada Malaysia.

Smile Makers is inspired by the belief that beauty starts with a smile. When you are smiling on the inside, you smile on the outside. And nothing is more gorgeous than that.

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