Kronenbourg 1664 Cinq à Sept Launch #K1664MY #CINQASEPT

By Grace Myu - June 11, 2014

Hey lovely readers!

See the French uniform I'm wearing above? I was involved in a few projects donning this cute outfit and I feel that I must share with you a little a bit about Kronenbourg 1664 and Cinq-A-Sept! (because I personally enjoy drinking the Blanc variant and feel its the best tasting beer so far lol)

Wait, what's Kronenbourg 1664?
-- It's a brand of a French beer!

Kronenbourg 1664, or K1664 in short, comes in two variants, first one being K1664 lager which comes in the green bottle (brewed from Strisselspalt hops, known as the caviar of hops), while the other one is K1664 Blanc which comes in a blue bottle (wheat beer brewed with a hint of citrus and coriander spice, giving it a sweet and unique flavour, which happens to be a favourite among the ladies).

So for this event, K1664 aims to introduce Malaysians to the French Way of Life, a project called Cinq-à-Sept. Pronounced as "Sank-Ah-Set", it actually refers to Happy Hour in French, 5pm to 7pm to be exact, where work traditionally ends for the French, after which they would go to a bar nearby to catch up with their colleagues and friends.

Since most of us after college go onto taking up a full time office job, I'm sure many of us can relate to "no time to spend with friends and family". Am I right? So in order to promote a better work-life balance,  K1664 are taking various initiatives to introduce the French Way of Life!

There will be office soirees and pop-up bars at various locations within a five-week period where people will be invited to win 10 units of limited edition K1664 mini cooler! Aside from that, there will be sampling activities, fun and games to liven up the atmosphere!

From the ones I have been involved in, there are interactive Jengga wood block games that instructs participants to act out challenges stated out blocks (which are decked in K1664 official colours - red, blue, white) such as touching your nise with your tongue, or dancing on the chair for 10 seconds; head and shoulder massages to unwind after a long day of work, and lucky draw balloon popping for K1664 discount vouchers among the games!

I particularly like the polaroid photo ops because they have cute hand-held speech bubble props such as "I survived 9-5" and "Free Parking"!

K1664  is a super-premium beer that was named after the year Jerome Hatt, the founder of Brasseries Kronenbourg, first started commercial brewing. Since the 50's Brasseries Kronenbourg has been France's leading beer company, with a unique 350-year know-how and a famous portfolio of beer brands. In 2008, Brasseries Kronenbourg became 100% part of the Carlsberg Group. Today, K1664 is the best-selling super premium beer in France and is sold in more than 70 countries.

For more information about Kronenbourg 1664, head over to their social media sites --

Insta @K1664MY

Images are sourced from here.

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