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Tuesday, 15 August 2017

Korean Skincare Routine feat. THEFACESHOP Yehwadam Pure Brightening

Tuesday, 15 August 2017

Korean women are always known for their beautiful skin, but do you know that they have up to 10 steps when it comes to their skincare routine?

Today, I'm not going to delve into what's the latest trend on kbeauty but rather, going
BACK TO BASICS
on how to achieve that highly sought after "chok-chok" (plump and moist) skin.





Pictured above are the latest skincare products from THE FACE SHOP.

In Malaysia, THE FACE SHOP opened its first outlet at Mid Valley Megamall in 2006. This was wayyyyy before the kwave, and this brand is one of the pioneering Korean brands that entered the Malaysian market.

To be honest, I never really paid much attention to Korean brands back then because we Malaysians were more exposed to French/Japanese skincare. We were not so open back then, but with more and more Korean brands landing onto Malaysian soil, I believe we are acknowledging the power of Korean products!

As skincare is something very personal, and it performs differently on each skin - I am very careful and selective of what I put onto my face.

I generally avoid whitening and/or anti-aging products because they tend to break out my skin.
(But to be fair, those whitening products I tried were from the drugstore range, and perhaps were too harsh for my skin).

So when The Face Shop approached me to try out their skincare range which focused on Whitening and Anti-Aging, I was a little skeptical.
And of course, afraid.
Because of the bad experiences (with other whitening/anti-aging skincare) in the past.


*


But, I begin researching more on the line. It's called . . .

 YEHWADAM Pure Brightening.

Initially, I thought it was pronounced as YEH-WA-DAM.
But, the correct pronunciation is YE-HWA-DAM.


YE (่˜‚): herbs & plants   |   HWA (่Šฑ): flower   |   DAM (่ญš) story

So the whole name itself is based on a STORY of a Traditional Herb Line that contains Korean traditional herbs and flower extracts, inspired by stories of beautiful Korean women and their beauty secrets passed down through the generations.

This skincare is formulated with
‘Chil-baek- seol-yun- dan Complex’ which is a brightening formula consisting of 7
brightening and pristine traditional herbs harvested in Korean soil that are processed using
‘baek-ja’ method where natural ingredients are heated for a long period of time in order to
maximize the efficacy and to eliminate any toxins in the extraction process.

Also this range is infused with --
Niacinamide: Skin brightening
Adenosine: Anti-wrinkle


When I opened the instruction manual, I found something really interesting!
I saw that Yehwadam Pure Brightening range is made in Whoo Labs!
If you don't know, History of WHOO is a Korean luxury skincare line under the LG Group of companies - which The Face Shop is under also!


*


I have personally been using HYDRATION type of skincare for 2 years now but recently, that my facialist always reminded me to exfoliate my skin because my face seems dull.
I figured, Hydration skincare alone cannot "brighten" my complexion

So I figured that this type of high quality skincare would help brighten the skin, improve dull skin tone, dark spots and pigmentation.

As I read more, it tells me that the product has natural ingredients from plants and it assures me that it is not as "strong" for my face. Toxins are thoroughly eliminated and gentle on skin. Also, apparently this brightening line does not leave dryness on the skin (which most whitening/brightening products are known for).

Sounds good, yes?


So I tried to slowly introduce this range into my daily skincare routine, limiting to two days in a week. (I didn't want to "shock" my already sensitive skin, so I wanted to make this a smooth transition. You know, how you first step into a new environment and everything seems foreign to you? It always help to have a "familiarization" tour to ease in the new change ๐Ÿ˜Œ)


The first week seems good so I proceed to increase the limit to 4 times the following week. By the fourth week, I could use them on the daily, smoothly!

TIP: Always try some product on the hand to see whether there is a reaction before proceeding onto the face.


This is how I use the products in chronological order:

Toner > Serum > Emulsion > Cream 


See video below I posted on Instagram few days ago --






So let me introduce these FOUR new products to you!



YEHWADAM PURE BRIGHTENING TONER, 155ml


A soft, fresh brightening and anti-ageing toner that gently brightens the look of uneven and dull skin tone while infusing skin with moisture, leaving skin illuminated, radiant, and glowing.

As you can see from the pics above, its light and fresh texture allows toner to glide and absorb into skin gently and softly. I usually dispense about 4-5 drops for whole face and neck (if you saw the video). I use a cotton pad to dab slowly onto my face instead of pulling and tugging my skin. From what I learnt from a sales assistant, she mentioned that this way doesn't aggravate sensitive skin.
Out of the four products, this has the strongest scent.



YEHWADAM PURE BRIGHTENING SERUM, 45ml


Luminous and fresh brightening serum with anti-aging formula brightens dull skintone and reduces the appearance of dark spots and pigmentation while infusing skin with moisture, leaving skin illuminated, radiant, and glowing.

One pump is only enough for the face, thus you will need an additional pump for the neck and decolletage area. If you look closely IRL, there are small tiny pearl particles.


YEHWADAM PURE BRIGHTENING EMULSION, 140ml


A brightening and anti-aging emulsion infused with intense moisture softly absorbs deep into skin to brighten dull skin tone and to reduce appearance of dark spots, leaving skin illuminated, radiant with a glow.

One pump is enough for both face and neck. You will need to wait this product to dry slightly before layering on the last step - the cream. That way, you do not "overcrowd" or overlayer your skin till the point of suffocation.



YEHWADAM PURE BRIGHTENING CREAM, 50ml


A creamy, highly concentrated brightening cream with anti-aging formula instantly boosts skin’s radiance, reduces the appearance of age spots and pigmentation, and smoothes and softens skin.

A rich formula with soft texture, you will only need very small amount of this cream to cover your face, neck and decolletage. I thought what I took was just small enough, turns out it was too much. I usually rub the remaining extra onto my hands and arms because as they say, your hands also reveals your age easier!



*



My skin is generally easy to maintain because I AM VERY AWARE of what I use for myself.
So if you are curious to know more about Yehwadam Pure Brightening, I suggest you talk to your dermatologist or The Face Shop sales assistants as they will be more knowledgeable when they see your skin condition.

I believe that skincare should be personal and coming from me, someone who has dry sensitive skin,

I APPROVE!
๐Ÿ‘๐Ÿป

Because it is gentle enough for my sensitive skin and effective enough to see results.


Here's the price list, inclusive of 6% GST.
YEHWADAM PURE BRIGHTENING SERUM (45ml) RM254.294
YEHWADAM PURE BRIGHTENING CREAM (50ml) RM254.294
YEHWADAM PURE BRIGHTENING TONER (155ml) RM158.894
YEHWADAM PURE BRIGHTENING EMULSION (140ml) RM158.894


To find out more about Yehwadam Pure Brightening line visit:
THE FACE SHOP CORPORATE PAGE: www.thefaceshop.my
THE FACE SHOP ONLINE STORE: https://goo.gl/Fo17b2
THE FACE SHOP OFFICIAL FB PAGE: THEFACESHOP Malaysia
THE FACE SHOP OFFICIAL IG PAGE: @thefaceshopmalaysia

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