In Malaysia, the weather is hot all-year round. The sun can make our skin more damaged when it's constantly exposed to harmful UV rays. Furthermore, our preference of spending time in air-conditioned environments indoors also draws out moisture from the skin, leaving it dehydrated and dull.
Fortunately for us, Neutrogena® has addressed this problem and came up with a new product, the Neutrogena® HYDRO BOOST™ Gel SPF30 PA++, in addition to its bestselling skincare range, HYDRO BOOST.
The launch of this product was done on 25 Feb 2014 at SHOW.CASE, Plaza Kelana Jaya. I was one of the special guest for this event as I'm one of Neutrogena®'s real product user (I was sponsored a whole bag of Neutrogena® goodies recently)!
Here I am at the Pledge Wall
This is the new product - Neutrogena® HYDRO BOOST™ Gel SPF30 PA++
We were served with tidbits and finger food while waiting for the event to begin.
The venue was filled up quickly with members of the press and notable beauty bloggers!
This is the HYDRO BOOST™ full range. Just in case you are wondering, from left to right: Mousse Cleanser, Clear Lotion (act as toner), Essence, Gel SPF30 PA++, Water Gel, Night Concentrate Sleeping Pack, Mask. FYI I got the whole range as a Neutrogena Ambassador :))
We were greeted with a welcome address by emcee Michelle Lee, who has garnered fame through ASTRO SUPERSPORT! I met her long time ago during our younger days and my, she has come a long way!
Later on, we listened to a short speech by Cindra Tsai, Group Brand Manager of Neutrogena at Johnson & Johnson.
"We're proud to introduce the latest addition, HYDRO BOOST™ Gel SPF30 PA++, to Neutrogena®'s HYDRO BOOST™skincare series. It combines both hydration and sun protection benefits in a bottle for ultimate convenience. I'm positive that Malaysian women will love the refreshing gel texture that absorbs well without leaving skin heavy or oily. Key ingredients like purified Hyaluronic Acid offers exceptional hydration, while Olive Extract is proven to effectively rebuild skin's natural moisture shield."
The all-new Neutrogena® HYDRO BOOST™ Gel SPF30 PA++ offers dual benefits in one convenient pump bottle:
Hyaluronic Acid and Olive Extract effectively provides over 400% of hydration to dry skin cells.
2. SUN PROTECTION
With broad spectrum UV filters, SPF30 PA++ keeps skin well-protected against harsh environmental factors and harmful UVA and UVB rays, which darken skin and weaken its protective barrier,
Shortly after it was followed by a sharing session by Dr Chang Choong Chor, Consultant Dermatologist.
Ms Vivienne Yao, Research & Development Manager of Neutrogena also gave her input on how they came up with this product.
A Neutrogena HYDRO BOOST Regimen Presentation by Grace Teoh, Brand Manager of Neutrogena Malaysia.
Here's a useful step-by-step guide on how to use the HYDRO BOOST products!
TV Presenter, Reem Shahwa added what she liked about Neutrogena® HYDRO BOOST™ Gel SPF30 PA++ is the fact that it gives her two-in-one benefits to keep her skin comfortably hydrated and protected all day long especially with her busy working schedule.
"It provides me the hydration that normal moisturizer cannot match. Also with the SPF30 protection, I can step out in the sun without worrying about UV damage. The best part about it is the ultra-fresh gel texture that sinks into my skin without leaving it oily," she said.
A photo session with Neutrogena real-life users and brand ambassadors (spot me!)
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