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Monday, 24 March 2014

Dove Launches Skindulgence, Your Better-Than-Milk Routine

Monday, 24 March 2014
A polaroid as a souvenir for being present at the Dove Your Better-Than-Milk Routine event!

Holla readers!
This posts is backdated been about about three weeks but nevertheless! I shall write my experience about it :)

Most women would love more time to themselves to indulge in pampering their skin and engaging in healthy activities to nurture their overall beauty and wellness. However, in a survey commissioned by Dove® Body Wash* amongst 108 women aged between 18-35 years, time and money are the biggest hurdles in pampering oneself on a regular basis.

Dove® Body Wash with NutriumMoisture™ launched the DoveSkindulgence campaign as a solution to encourage women to indulge and pamper themselves on a daily basis in less time and with less money…and all in the comfort of their own home.


This two Dove girls in white are promoting the new Dove body wash, which promotes hydration! The girl on the left is Zi Ting, I first met her during this event not knowing her name. But to my surprise I met again on Monday for work! Best part she remembers me! HI ZITING! ngahaha!

Some butterflies I bumped into during the event! Celeste Choo & Ashley Yeen

Not forgetting Alyssa Jaren on most right who arrived just in time for the show event!

Petite Sabby Prue (also founder of Little Bakerina) makes me look like a giant here >.<

Our emcee of the day - Azah Yazmin certainly did a good job in entertaining guests and kept us excited throughout the show!

Dove reps showing off the new product: New Dove Body Wash that nourishes better than milk!

“Dove® Body Wash with NutriumMoisture™ is proven to be better than milk. The unique blend of moisturising and nourishing ingredients replenishes nutrients back into the skin while you shower. That in itself is daily pampering for your skin. But, we would like to encourage women to take a step further and pledge through the Dove® School of Skindulgence Facebook campaign to love themselves, eat right, and stay active through simple no-hassle, no fuss, inexpensive activities that they can do at home for themselves,” said Siti Suhaila Abd Hamid, Brand Manager, Unilever (M) Holdings Sdn Bhd.

This is the event stage. Dove is promoting the three pillars of Skindulgence: (1) #EatRight, (2) #StayActive & (3) #BetterThanMilk. And bloggers were divided into three groups to try out each segment!

The first section: #EatRight

The second pillar: #BetterThanMilk

Azah volunteering as our lab rat for the demonstration. Check out her funny facial expressions! :D She insisted that one arm is more moisturized than the other!

It's my turn now~

First, my arm is cleaned with water then dried with tissue to remove dirt from the surface.

After that, my hydration level is recorded.

It shows 36.1% before using any products.

Then my arm is washed with Dove's body wash as an experiment.

Rinse with water then thoroughly dried until no residue left~

TADAAAAH!! My skin hydration level is recorded again and it is now 56.1%, A WHOPPING 20% INCREASE!

So yes, it is proven that Dove body wash does increase hydration levels on your skin! Try it for yourself and feel the difference! :)

Then it was dinner taime~ We were served with really healthy choices of food :)


Women interested in joining the Dove® School of Skindulgence can log on to to find out more. After taking the pledge on the Facebook app, contestants will over 21 days, challenge themselves to achieve the three main pillars of Skindulgence – pamper yourself, eat right, and stay active. They have to share at least one photograph daily via Instagram hash-tags, (#skindulgence #betterthanmilk #eatright #stayactive) with a minimum total of 21 photographs (7 photographs per pillar) in the 21 days of how they take care of themselves at home.

The challenge starts on 1 March 2014 and ends on 30 April 2014. For eight weeks, three winners will be selected each week based on their creativity on each activity and they will each win RM100 worth of Dove Body Wash hamper. The 10 grand prize winners will have the memorable experience of a 3 day/2 night island getaway to Krabi.

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